The video Ad appears post the video content
The user may/may not be able to skip the advertisement based on campaign requirements
When the user clicks on the video ad, the user is redirected to the advertiser's landing page
Targeting capability based on:
Category – News, Entertainment, etc.
Device – Desktop, Mobile
Geo – National, International
Keywords - Modi, Sachin, Demonetization, etc.
Demographics - Age, Gender(Male, Female)
Video Player Size - 4:3, 16:9 ratio
Video ad Format – Asset (Mp4), VAST(MP4), VPAID
Non Skippable Ads - CTR, Viewability, Completion rate, Mute rate
Skippable Ads - CTR, Viewability, Mute rate