Native banner ads are high impact banner ads, placed alongside the editorial content
These are targeted based on keyword/ content, category
These ads have a close button, and on selection the banner disappears
When the user clicks on the banner ad, the user is redirected to the advertiser's landing page
Targeting capability based on:
Category – News, Entertainment, etc.
Keyword – Sachin, Modi, Monsoon, etc.
Device – Desktop, Mobile
Geo – National, international
Demographics - Age, Gender(Male, Female)
Aspect ratio: Image must have an aspect ratio of 16:9 (e.g. 640×360) or 4:3 (e.g. 640×480)
Format: JPG, PNG, GIF
Viewability & Unique reach