Native video ads are sponsor-funded video content, placed alongside publisher’s editorial content.

Behavior:

• This ad gets initiated when the user navigates to the part of the page where the player is embedded

• The ads are played based on the keywords across publisher article content

• These ads have a close button, and on selection the player shrinks and the article pops up

• When the user clicks on the video ad, the user is redirected to the advertiser's landing page

Targeting capability based on:

• Frequency capping

• Category – News, Entertainment, etc.

• Keyword – Sachin, Modi, Monsoon, etc.

• Device – Desktop, Mobile

• Geo – National, international

• Demographics - Age, Gender(Male, Female)

• Day Parting 

Specification:

• Video Player Size - 4:3, 16:9 ratio

• Video ad Format – Asset (Mp4), VAST (MP4), VPAID

Performance metrics:

• Viewability, Completion rate, Mute rate, Unique reach