Pre-roll

Pre-rolls are a video ad format that runs before video content

Behavior:

  • The user may/may not be able to skip the advertisement based on campaign requirement

  • When the user clicks on the video ad, the user is redirected to the advertiser's landing page

Targeting capability based on:

  • Frequency capping

  • Category – News, Entertainment

  • Device – Desktop, Mobile

  • Geo – National, International

  • Keywords - Modi, Sachin, Demonetization, etc.

  • Demographics - Age, Gender(Male, Female)

  • Day Parting

Specification:

  • Video Player Size - 4:3, 16:9 ratio

  • Video ad Format – Asset (Mp4), VAST (MP4), VPAID

Performance metrics:

  • Non Skippable Ads - CTR, Viewability, Completion rate, Mute rate

  • Skippable Ads - CTR, Viewability, Mute rate