AI - Celebrity/Object Detection

Ads are targeted across preferred celebrities and Objects exactly when they appear in a video by analysing the video content and detecting the cue points. The banner offers additional rich media experience.

Behaviour:

  • The AI (Celebrity and Object detection) ad mode will appear outside the video player.

  • It has two visual areas, bottom and left

  • The bottom area (also known as the primary area) will occupy the area below the video player and the left area (also known as the secondary area) will occupy the area on the left side of the video player.

  • When the user clicks on the Ad banner, the user is redirected to the advertiser's landing page.

 

Targeting capability based on:

  • Frequency capping

  • Category – News, Entertainment, etc.

  • Device – Desktop, Mobile

  • Geo – National, International

  • Keywords - Modi, Sachin, Demonetization, etc.

  • Demographics - Age, Gender(Male, Female)

  • Day Parting 

 

Specification:

Primary assets – Bottom area (images - jpeg, gif and/or png)

  • large image (W*H) - 700x237
  • medium image (W*H) - 440x265
  • small image (W*H) - 350x265

Secondary assets – Left area (images - jpeg, gif and/or png)

  • large image (W*H) - 700x237
  • medium image (W*H) - 440x265
  • small image (W*H) - 350x265
  • left image (W*H) - 402x737

 

Performance metric:

  • Viewability & Unique reach

 

Note: Estimated time to go live will be 1 week

*The estimated time to adapt the creative provided by the client will vary depending on the complexity and execution of the creative