AI - Celebrity/Object Detection (Full page takeover)

Artificial Intelligence full page take over uses an advanced machine learning technology that analyses videos and targets ads based on celebrities, brands, logos and objects. When the ad appears, it expands as a high impact full page takeover banner.

Behaviour:

βˆ™The ad remains as a full page take over banner till the user clicks the Close button.

βˆ™ Will work only on viewport.

βˆ™ Social share can be done (Facebook, Twitter, YouTube & Instagram).

βˆ™ When the user clicks on the Ad banner, the user is redirected to the advertiser's landing page.

 

Targeting capability based on:

  • Frequency capping

  • Category – News, Entertainment, etc.

  • Device – Desktop, Mobile

  • Geo – National, International

  • Keywords - Modi, Sachin, Demonetization, etc.

  • Demographics - Age, Gender(Male, Female)

  • Day Parting 

 

Specification:

Creative Asset – Banner (PNG/JPEG image)

  • Desktop size (W*H) - 1024x768

  • Desktop HD size (W*H) - 1440x1024

  • Tablet size (W*H) - 768x1024

  • Mobile size (W*H) - 360x640

1. Mobile Landscape Layout

Header - No need
Footer - 230x360 (WxH)

2. Center Layout

I. XLG (width > 1265)

Header - 1265x100 (WxH)
Footer - 1265x250 (WxH)

II. LG (width > 900 & < 1265)

Header - 900x100 (WxH)
Footer - 900x220 (WxH)

III. MD (width > 650 & < 900)

Header - 650x100 (WxH)
Footer - 650x355 (WxH)

IV. SM (width > 440 & < 650)

Header - 440x80 (WxH)
Footer - 440x420 (WxH)

V. XSM (width > 315)

Header - 315x80 (WxH)
Footer - 315x300 (WxH)

3. Top/Bottom Layout

Note: Technically Top & Bottom Layouts will both have only the footer creatives that will be either placed above or below the Player.

I. XLG (width > 1265)

Footer - 1265x315 (WxH)

II. LG (width > 900 & < 1265)

Footer - 900x315 (WxH)

III. MD (width > 650 & < 900)

Footer - 650x455 (WxH)

IV. SM (width > 440 & < 650)

Footer - 440x420 (WxH)

V. XSM (width > 315)

Footer - 315x315 (WxH)

 

Performance metric:

  • Viewability & Unique reach

 

Note: Estimated time to go live will be 1 week

*The estimated time to adapt the creative provided by the client will vary depending on the complexity and execution of the creative