Branded Control Bar

The skinned banner is embedded onto the control bar of the video player while the pre-roll Ad and the video content plays. This format gives advertisers a way to increase brand awareness, user engagement, and click through rate.

Video Content with Branded Control Bar:

 

Preroll with Branded Control Bar:

Behaviour:

  •  When the pre-roll ad is being played, the control bar banner appears inside the player
  •  When the video content is being played, the control bar banner appears inside the player
  •  When the user clicks on the Skinned banner (control bar), the user is redirected to the advertiser's landing page.

 

Targeting capability based on:

  • Frequency capping

  • Category – News, Entertainment, etc.

  • Device – Desktop, Mobile

  • Geo – National, International

  • Keywords - Modi, Sachin, Demonetization, etc.

  • Demographics - Age, Gender(Male, Female)

  • Day Parting 

 

Specification:

  • Video Player Size - 4:3, 16:9 ratio

  • Banner Asset (Control bar): Width and height should be in 640x75px minimum.

 

Performance metrics:

  • Viewability & Unique reach

 

Note: Estimated time to go live will be 1 day

*The estimated time to adapt the creative provided by the client will vary depending on the complexity and execution of the creative