Preroll - In Video Banner

A small pop-up appears on the Preroll ad, which on selection, a banner pops-up, within which a video ad is played

Behavior:

  • The banner popping up can be a landing page or can have a call to action beside the video

  • The appearing video is another video ad of the same advertiser

 

Targeting capability based on:

  • Frequency capping

  • Category – News, Entertainment, etc.

  • Device – Desktop

  • Geo – National, International

  • Keywords - Modi, Sachin, Demonetization, etc.

  • Demographics - Age, Gender(Male, Female)

  • Day Parting 

 

Specification:

  • Video Player Size - 4:3, 16:9 ratio

  • Video ad Format – Asset (Mp4), VAST (MP4), VPAID

  • Media Format - JPEG, PNG, GIF

 

Performance metrics:

  • CTR, Viewability, Unique reach, Mute rate

 

Note: Estimated time to go live will be 3 days

*The estimated time to adapt the creative provided by the client will vary depending on the complexity and execution of the creative