Preroll - Video Slide show

A small pop-up appears on the Preroll ad, which on selection, appears a video selection screen containing videos relevant to the ad.

 Behavior:

  • On selection, the video starts playing. These videos will be relevant to the Preroll ad that is played.

  • It is another video ad of the same brand

  • On selecting the video, the user will be redirected to the landing page of the advertiser

  • On closing the video slideshow, the Preroll ad would start playing from where it was left

 

Targeting capability based on:

  • Frequency capping

  • Category – News, Entertainment, etc.

  • Device – Desktop

  • Geo – National, International

  • Keywords - Modi, Sachin, Demonetization, etc.

  • Demographics - Age, Gender(Male, Female)

  • Day Parting 

 

Specification:

  • Video Player Size - 4:3, 16:9 ratio

  • Video ad Format – Asset (Mp4), VAST (MP4), VPAID

  • Media Format - JPEG, PNG, GIF

 

Performance metrics:

  • CTR, Viewability, Unique reach, Mute rate

 

Note: Estimated time to go live will be 4 days

*The estimated time to adapt the creative provided by the client will vary depending on the complexity and execution of the creative