Preroll with Full Page Take Over

Pre-roll with full page take over, is a high impact and adjustable animated Video Skin ad mode for Desktop and Mobile. When video pre-roll is being played a video skin background appears and expands to cover the page content

Behaviour:

  • The banner expands as a full page take over after a specified time frame while the pre-roll ad is playing.

  • When the user clicks on the video ad or the rich media banner, the user is redirected to the advertiser's landing page.

  • Will work only on viewport.

  • Social share can be done (Facebook, Twitter, YouTube & Instagram)

 

Targeting capability based on:

  • Frequency capping

  • Category – News, Entertainment, etc.

  • Device – Desktop, Mobile

  • Geo – National, International

  • Keywords - Modi, Sachin, Demonetization, etc.

  • Demographics - Age, Gender(Male, Female)

  • Day Parting 

 

Specification:

  • Video Player Size - 4:3, 16:9 ratio

  • Video ad Format – Asset (Mp4), VAST (MP4), VPAID

  • Banner Asset Format (PNG / JPEG)

    • Desktop size (WXH) - 1024x768
    • Desktop HD size (WXH) - 1440x1024
    • Tablet size (WXH) - 768x1024
    • Mobile size (WXH) - 360x640

 

Performance metrics:

  • CTR, Viewability, mute rate, Unique reach

Note: Estimated time to go live will be 1 day

*The estimated time to adapt the creative provided by the client will vary depending on the complexity and execution of the creative