Post-roll

The video Ad appears post the video content

 

Behavior:

  • The user may/may not be able to skip the advertisement based on campaign requirements

  • When the user clicks on the video ad, the user is redirected to the advertiser's landing page

 

Targeting capability based on:

  • Frequency capping

  • Category – News, Entertainment, etc.

  • Device – Desktop, Mobile 

  • Geo – National, International

  • Keywords - Modi, Sachin, Demonetization, etc.

  • Demographics - Age, Gender(Male, Female)

  • Day Parting 

 

Specification:

  • Video Player Size - 4:3, 16:9 ratio

  • Video ad Format – Asset (Mp4), VAST(MP4), VPAID

 

Performance metrics:

  • Non Skippable Ads - CTR, Viewability, Completion rate, Mute rate 

  • Skippable Ads - CTR, Viewability, Mute rate