Overlay Banner

Overlay ads are displayed as a semi-transparent banner across the bottom of the player screen

 

Behavior:

  • When the user clicks on the overlay ad the user is redirected to the advertiser's landing page

 

Targeting capability based on:

  • Frequency capping

  • Category – News, Entertainment, etc.

  • Device – Desktop, Mobile

  • Geo – National, International

  • Keywords - Modi, Sachin, Demonetization, etc.

  • Demographics - Age, Gender(Male, Female)

  • Day Parting 

 

Specification:

  • Banner image size (W*H) - 750*125 (ratio of 6:1)

  • Banner image size (W*H) - 750*84 (ratio of 9:1)

  • Image Banner ad format - .jpg, .gif, .png

 

Performance metrics:

  • Viewability & Unique reach