Rich Media Overlay

Video ad format that displays multiple messages as animation for user engagement.

Behaviour:

  • A rich media banner of only .swf format is served during the video. End user could see some animation activity inside the overlay ad instead of static overlay image

  • Banner ad is served after 5 to 15 sec of the video start and it is displayed for 5 to 15secs

  • The user will not be able to skip or forward the advertisement

  • When the user clicks on the banner overlay ad the user is redirected to the advertiser's landing page

 

Targeting capability based on:

  • Frequency capping

  • Category – News, Entertainment, etc.

  • Device – Desktop, Mobile

  • Geo – National, International

  • Keywords - Modi, Sachin, Demonetization, etc.

  • Demographics - Age, Gender(Male, Female)

  • Day Parting 

 

Specifications:

  • Banner image size (W*H) - 750*125 (ratio of 6:1)

  • Banner image size (W*H) - 750*84 (ratio of 9:1)

  • Image Banner ad format - .swf

 

Note: Estimated time to go live will be 1 week

*The estimated time to adapt the creative provided by the client will vary depending on the complexity and execution of the creative