Native Banner Ad

Native banner ads are high impact banner ads, placed alongside the editorial content

Behavior:

  • These are targeted based on keyword/ content, category

  • These ads have a close button, and on selection the banner disappears

  • When the user clicks on the banner ad, the user is redirected to the advertiser's landing page

 

Targeting capability based on:

  • Frequency capping

  • Category – News, Entertainment, etc.

  • Keyword – Sachin, Modi, Monsoon, etc.

  • Device – Desktop, Mobile

  • Geo – National, international

  • Demographics - Age, Gender(Male, Female)

  • Day Parting 

 

Specification:

  • Aspect ratio: Image must have an aspect ratio of 16:9 (e.g. 640×360) or 4:3 (e.g. 640×480)

  • Format: JPG, PNG, GIF
     

Performance metrics:

  • Viewability & Unique reach