Native Video Ad

Native video ads are sponsor-funded video content, placed alongside publisher’s editorial content.

Behavior:

  • This ad gets initiated when the user navigates to the part of the page where the player is embedded

  • The ads are played based on the keywords across publisher article content

  • These ads have a close button, and on selection the player shrinks and the article pops up

  • When the user clicks on the video ad, the user is redirected to the advertiser's landing page

 

Targeting capability based on:

  • Frequency capping

  • Category – News, Entertainment, etc.

  • Keyword – Sachin, Modi, Monsoon, etc.

  • Device – Desktop, Mobile

  • Geo – National, international

  • Demographics - Age, Gender(Male, Female)

  • Day Parting 

 

Specification:

  • Video Player Size - 4:3, 16:9 ratio

  • Video ad Format – Asset (Mp4), VAST (MP4), VPAID

 

Performance metrics:

  • Viewability, Completion rate, Mute rate, Unique reach