Native video ads are sponsor-funded video content, placed alongside publisher’s editorial content.
This ad gets initiated when the user navigates to the part of the page where the player is embedded
The ads are played based on the keywords across publisher article content
These ads have a close button, and on selection the player shrinks and the article pops up
When the user clicks on the video ad, the user is redirected to the advertiser's landing page
Targeting capability based on:
Category – News, Entertainment, etc.
Keyword – Sachin, Modi, Monsoon, etc.
Device – Desktop, Mobile
Geo – National, international
Demographics - Age, Gender(Male, Female)
Video Player Size - 4:3, 16:9 ratio
Video ad Format – Asset (Mp4), VAST (MP4), VPAID
Viewability, Completion rate, Mute rate, Unique reach